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Bobby Wallace

I believe in the American Dream. This dream is not financial as so many in the world believe; rather the American Dream is an idea. A thought process of that unspoken commandment that we want better for our children than we had for ourselves. The belief where, in our hearts down to our core, we can make today better than yesterday, tomorrow better than today and next year better than this year. This unrelenting, unwavering, and continuous optimism is the American Dream.

Each morning we wake to this optimism. Taking the time each morning with a great cup of coffee to meditate on the day ahead is a ritual that I have had for years.

This daily optimism is why I joined the team at FL Keys Coffee. To put a cup of fantastic organic coffee in the hands of those waking each morning to make their day better than yesterday. A coffee to sail them away to paradise even when they cannot be here.

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Coffee Ninjas

Coffee Ninjas love our coffee and love packing it up to send to you. They will slice, dice and flip over any obstacle to get our amazing products to you as soon as possible.
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Artesian Coffee Roaster

Years back, coffee was just something to drink so I could keep on driving. A bitter liquid to keep me awake. I tried to understand coffee by purchasing different kinds from Peets, but they all were roasted dark and all tasted similar. I decided to take a class on coffee tasting, with an awareness that there must be something better out there.

We started the class by cupping some of the best coffees from around the globe. I thought “Wow, they are sweet and not bitter, and you don’t even have to put half and half in them to make them taste good.” So a fascination was released. I bought a sample roaster and began to roast and cup several times a week. As I developed my palate I developed a passion for finding the best coffees in the world. A paradigm shift was brewing for me, and a door opened into the reality of world class coffee with intense fragrance, aroma and taste. I realized I could no longer go back to dark roast, commercial grade, machine harvested Brazilian coffee. And why would I want to? Why not drink the best? It really doesn’t cost that much more to drink clean, bright, complex coffees, and it’s such a wonderful life-enriching experience.

I believe we must follow our passions or life becomes a predictable routine program, slipping quickly away day by day. Come on, let’s brew the best and enjoy the best! Today if the sky is not blue tomorrow is will be. Seek God and his goodness. Come up higher, out of the muck and mire, and put your feet on a rock… the rock of this full and enjoyable life.

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